McGruff P.S.A. designs from 1998-ish

One of the lower budget spots that we did at the PDI/Dreamworks Commercial and Effects division (which was closed in 2002) was a PSA for McGruff the Crime Dog on how to deal with bullies. I did some character designs for director Larry Bafia based on the client's concept that the animation should mimic a videogame.


Click on the drawing above to see it at higher resolution, it's sort of a combination of character design and animation posing.


Here's the final spot, which ended up being done almost completely by one artist (I think mostly for budgetary reasons) - I didn't work on it as an animator but I enjoyed working on the design.